Kericho County

Marketing a conversation that mattered

The Spark

Kericho County is famous for its tea and its people, but it had a new story to tell: it was ready for big business. The County Government planned the KEIS Summit 2025 to invite the world to invest.

The problem? They had the vision, but they didn’t have the digital “front door.” They needed a place where a CEO in London or an entrepreneur in Nairobi could click a link and instantly feel, “This is professional. This is where I want to put my money.”   

The mission was to turn a government event into a high-end investment brand that captured global attention.

The Solution

  • We executed a 360-degree marketing campaign to ensure the summit was seen, felt, and heard:

    • The Digital Hub: Built kerichoinvest.com to act as the “Command Center” for registrations and investor inquiries.

    • The Visual Identity: Designed a massive suite of graphics from social media kits to physical event branding ensuring a consistent, world-class look across every touchpoint.

    • Direct Outreach: Managed the Email Marketing campaigns that kept delegates informed and sponsors engaged, turning cold leads into registered attendees.

    • Dynamic Video: Produced high impact videos that told the story of Kericho’s potential, used both to build hype before the event and to document its success.

Portfolio

The Impact

  • The campaign increased visibility, simplified registration, and gave the summit a professional presence that inspired trust and participation.
  • It led to a stronger turnout, cohesive branding, and a summit that felt well organized before it even began.

Project Information

Clients: Kericho County Government

Services: Branding and Marketing

Address: Kericho County

Date: June and July 2025