Case Study: Kericho Enterprise & Investment Summit
A HadelPixels & County Government of Kericho Story
Every Movement Starts With a Spark
Kericho, the home of tea, endless hills, and the kind of weather Nairobi people brag about when they visit.
But beneath all that green beauty, the County Government of Kericho had a different kind of vision brewing:
“Let’s host a summit that shows Kericho isn’t just growing tea it’s growing opportunity.”
That spark became the Kericho Enterprise & Investment Summit.
A two-day gathering meant to flip the narrative and make investors look twice.
And that’s where we joined the story.
The Challenge: Tell the World a New Kericho Story
This wasn’t just “design some things and go home.”
The County needed a full identity that could say:
“This is a serious investment summit.”
“Kericho is entering a new chapter.”
“We’re not just hosting an event, we’re staking a position.”
No clichés.
No boring government vibes.
Just pure energy.
Our Work
1. Branding & Visual Identity
We created a complete suite of designs for the summit, including:
Logo — representing growth, opportunity, and movement
Billboards & Posters — visible, clear, and impactful across the county
Campaign Creatives & Banners — for social media, event spaces, and registration points
Every design element was built to be cohesive, professional, and memorable, a visual language that positioned the summit as a major county initiative.
2. Website Development
We built a clean, modern, and user-friendly website to serve as the digital hub for the summit.
Clearly presented summit information
Registration forms for investors, exhibitors, delegates, and attendees
Mobile-friendly layout for ease of access
The website became the central platform for engagement and event information.
3. Email Marketing
We designed and executed an email marketing campaign to drive registrations and engagement.
Targeted investors, exhibitors, and delegates
Provided timely reminders, summit highlights, and updates
Reinforced the brand’s visual identity and messaging
The Impact
The Kericho Enterprise & Investment Summit now had:
A strong, professional identity
A functional and visually appealing website
A communications strategy that encouraged active participation
The County Government of Kericho successfully positioned the summit as a landmark event attracting attention, credibility, and engagement from the right people.
Kericho is stepping into its next chapter!
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